You're So Easy to Forget
When a person sees you perform
for the first time, what is the next thing they do? If you think they will buy
your record, or want to download your latest MP3, you're greatly mistaken. The
cold and hard truth is…. They will forget you!
I'm sorry to have to say this to you, but
the quality of your music is not enough
and if your feelings are hurt, then you
shouldn't be in the music industry in the
first place. If you want to make a success
of your career, however, you will need to
face the hard truth and work on trying to
avoid this phenomenon.
But first I need to prove to you that what
I'm saying is true. So here goes.
How many times have you remembered a song
but forgotten who the artist was. I mean,
for those of you who are old enough, who
turn your back on Mother Earth"?
If you got that right, then you must be a
How many times have you remembered the
artist but forgotten how the music went? Do
you understand what I'm trying to get at
here? And when I ask these questions, I'm
asking about internationally famous artists
or songs. Imagine the anonymous singer in
the pubs and clubs of this world who are
forgotten the very next day. Have you ever
remembered that you had a good night out
last night, but you couldn't remember who it
was that rocked your socks off.
For the listener, there's nothing to be
ashamed of. Our brains are not programmed to
remember everything that we see and hear and
those things that we do remember, we
remember because something triggers the part
that works our memory in our brain. Anyway
the listener is not obliged to remember.
However, the artist IS obliged to remind.
So the thing is, if you want to be
remembered, you have to remind people of who
you are. How do you remind people? Well you
can keep a mailing list and from time to
time send out newsletters to the people who
showed initial interest in your work, you
could send reports about yourself (but only
if you have something to say) to the local
press, continue sending your music to the
local commercial and college radio stations
or like me in my case, write and post
That's just one of the ways how I get people
to remember me. I monitor how often my
articles are being read, how many time my
link is clicked on, and when the numbers
begin to fall, I'll write another article.
For those people who meet me for the first
time, by reading my articles, if they are
interested, will look for others under my
name to read and our relationship begins.
So remember, if you want to be remembered by
people, you have to give them a nudge from
time to time to remind them that you exist.
Steve Allen is consultant and music
producer. Author of "Marketing Your Music –
Success Strategies", "Personal Management in
the Music Industry" and "Street Teams –
Expand your Fan Base"
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