Beware of the Yes Men!
We love to
be noticed. We adore to be complemented.
It's human nature. But it's also a dangerous
When I was around nineteen years of age and
I recorded my first album, I was surrounded
by people in the studio telling me how great
I was. It got so bad that I began to believe
them. I mean, if everyone was telling me, it
must be true. Right?
Wrong! Nowadays I feel
embarrassed to listen to those recordings!
could argue that I've improved over the
years and that technology helps us to
produce better recordings, but that's not
the point I'm trying to make.
The fact is
that if I, an unknown at nineteen years of
age was being praised to such a degree I was
beginning to believe that as the truth,
imagine a 'famous' person, being surrounded
by advisors and managers 24/7. Their lives
must be just one huge compliment.
understand how and why so many stars go over
the edge, when limits have been removed from
their lives, where they are given free range
to do whatever they like, just because
hangers on want to earn their quick buck. Do
those hangers on, gunning for a free ride
help in the artists' career? The vast
majority, and I mean the VAST MAJORITY,
would destroy the career of any artist. They
earn their quick buck working on the
emotions of the artist always catering to
their every need. A lot of them in
professional terms do very little.
We can see
from the most established artists, how they
are really normal people, who potter around
the garden and like the simpler things in
life. Phil Collins is a prime example of
this. A really solid guy, down to earth, has
nothing to prove, even in his early years
with Genesis, his personality has never
So up and coming artists
everywhere beware! Keep it real. Don't fall
into the trap of being surrounded by 'yes
men'. They're not there to help you, they're
there to help themselves!
Steve Allen is consultant and
"Marketing Your Music – Success Strategies",
"Personal Management in the Music Industry"
and "Street Teams – Expand your Fan Base"
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