Something They Need...?
and composers I have met have been and in
some cases still are, a little frustrated
because of the difficulty of being
recognized as a predominant figure in the
music world. They try so hard at perfecting
their music, working the arrangements over
and over again, trying to get it so that the
'riff' of the guitar may be heard, or that
one line of the lyrics is 'just right'. All
that may be important for another musician
or a music 'expert', but, on the whole, for
Joe Public, it doesn't take centre stage.
Music is not
like rice and beans. Rice and beans (or at
least food) are a basic need. People need
food to survive. The food has to be
technically of a good quality and standard,
containing the necessary vitamins etc.
isn't a need, it's a want. People must want
your music to buy it or even download it for
free. As it's not a need, it's not necessary
to maintain a certain 'standard'.
So what makes
a person like your music? They like your
music because they can relate to it, or
because it brings back fond memories, or
because it sends a message out to people
that they support. So when James Blunt sang
one of the most simple songs in the world
and told the world "You're Beautiful" it
became famous the whole world over.
argue that it was the quality of the singer
that made the song famous, but from then
until now, James hasn't had a hit nowhere as
successful as that one.
argue that the musical genious of the
arrangements was resonsible, but the
arrangement was so simple. Even the lyrics,
if you broke them down didn't really make
that much sense. However, and this is the
important part, the message was sent out
loud and clear and a lot of people
understood, related to and remembered that
one moment in life. A simple occurrence,
that we can all relate to was made into a
song. A succesful song.
Steve Allen is consultant and
"Marketing Your Music – Success Strategies",
"Personal Management in the Music Industry"
and "Street Teams – Expand your Fan Base"
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