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Am I a Footballer?


I love football. Soccer, not American football.

I don't know much about the rules, but I can kick a ball hard and that's what's important. Right?

Every week I play a game with my mates on that spare bit of ground at the back of my house. It's so much fun. Then after the game, we go down to the local pub and try to replenish our fluids lost by all the sweating the game made us do.

I'm dedicated. I go out with the lads once a week to train for an hour. That's fun too, and also necessary to keep my tummy down!

From Monday to Friday I work.

Question: Am I a footballer?

Did you answer, "No"?

The majority of you reading this will possibly say to yourself, "Of course he's not!" and you wouldn't be wrong in thinking that way. It's clear I'm not a footballer, I don't even know the rules, even though I can kick a ball and I don't spend enough time in training to better my game. At best you can say is that football to me is a pastime.

Nothing wrong with that, until I start to try and mix with the real footballers of the world and think that I should be treated like such, with high paying salaries and all the fame that these athletes have.

What would the world think of me if I complained because those famous players were contracted instead of me. I don't think we need to answer that question.

Unfortunately, in the music world, a lot of the time, it's exactly this that happens. Playing a guitar reasonably well just isn't enough. There are so many "musicians" who know nothing, or very little, of the 'rules' of the game they are playing, not wanting to treat their music career with the attention that it needs to be successful, that want and try to mingle with the big boys, and then complain because they are left at the bottom of the pile when it comes to fame and fortune.

I don't want to appear a hard ass, but the fact is, to be successful in any circle, you need to know about your business. There are two distinct parts in the music world, the 'art' side and the 'business' side. In terms of art, you may be extremely talented, but to succeed in business (if that is what you want to do) you need to know them both.

So the next time you are trying to work out why your career has ground to a halt, ask yourself, "Am I a Footballer?".

Success

Steve Allen

Steve Allen is consultant and music producer. Author of "Marketing Your Music – Success Strategies", "Personal Management in the Music Industry" and "Street Teams – Expand your Fan Base" http://www.marketingyourmusic.net

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Marketing Your Music - First Steps


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