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I Want To Be Like Brian (They Say...)


I feel that artists, who wish to enter in the music market professionally need to invest in their career. I state this in my free e-book "Marketing Your Music - First Steps" ,

"...just like in any other business, you will need to designate a quantity which you are prepared to invest. Treat music like any other commercial adventure in your life..."

Good, useful, free information that is available for the independent musician is very fragmented, and much of the time is quite difficult to find, you really have to look under the surface of what is being said to understand the real message. For example, I took the liberty of using one of my long list of touring tips to show you what I mean - this following text was taken from a musicians forum:

"We have some friends in a ska band called "Regatta 69", from Chapel Hill, NC. Their front man, Brian, has been touring & living off the band since he was 16 or so. First thing he did was go to a government auction and buy a big tour bus for a couple of grand. Then Brian
learned how to fix diesel engines - to save on the mechanical costs. When they're on the road, the band scores places to crash from the other bands they're playing with. They use the kitchen wherever they're staying to cook (beans & rice - woohoo!), and NEVER eat out.
The band members buy their own beer, cigarettes, & other crap & the band fund does not contribute. If they can't find a place to stay, they crash on the bus - though I don't know how they cook in those situations.

Brian must be doing something right, because he's been living off of this for 10+ years now.
He got married a few years ago, and he & his wife are both living off the music (she helps book their tours & manages the band business when they're on the road)".

I know this may seem long winded but here goes...

"First thing he did was go to a government auction and buy a big tour bus for a couple of grand".

The first thing that Brian did was to invest in his 'business'.

"Then Brian learned how to fix diesel engines - to save on the mechanical costs".

Then Brian planned ahead, invested his time in learning new skills to eliminate possible problems in the future.

"...the band scores places to crash from the other bands they're playing with".

The band members do active networking to keep ahead of the competition, to know the latest information and maintain contacts with the right people who can help them.

"They use the kitchen wherever they're staying to cook (beans & rice - woohoo!), and NEVER eat out".

The band sticks to a strict budget.

"The band members buy their own beer, cigarettes, & other crap & the band fund does not contribute".

The 'company' - band - account is never mixed with 'personal' accounts (very important).

"If they can't find a place to stay, they crash on the bus - though I don't know how they cook in those situations".

The band members are flexible and accept that there will be difficult times ahead and they should be prepared for those times (and not complain!).

"Brian must be doing something right, because he's been living off of this for 10+ years now".

All the strategies mentioned above must be important and must work as Brian has been doing his thing for ten years.

"He got married a few years ago, and he & his wife are both living off the music (she helps book their tours & manages the band business when they're on the road)".

Brian managed to expand his business, employ another person, delegate tasks to allow him to concentrate on the more important things of his career.

So let's get all the information I added together:

Strategies

1. The first thing that Brian did was to invest in his career.

2. Then Brian planned ahead, invested his time in learning new skills to eliminate problems in the future.

3. The band members do active networking to keep ahead of the competition, to know the latest information and maintain contacts with the right people who can help them.

4. The band sticks to a strict budget.

5. The 'company' - band - account is never mixed with 'personal' accounts (very important).

6. The band members are flexible and accept that there will be difficult times ahead and they should be prepared for those times (and not complain!).

Results

1. All the strategies mentioned above must be important and must work as Brian has been doing his thing for ten years.

2. Brian managed to expand his business, employ another person, delegate tasks to allow him to concentrate on the more important things of his career.

So here's the thing. The vast majority of people will look at the original message and picture it all as a type of fantasy and it stays just that, a fantasy. They will think that Brian is a lucky git, or that he probably has time to do this sort of thing, or that his parents are helping him out... but what they don't see is that all touring takes is work, planning and management.

The real information from the message is missed.

It's really funny as frequently, this information when presented, is frowned upon by independent musicians, the very musicians that want to be like Brian. :)

Success.

Steve Allen

Steve Allen is consultant and music producer

Author of "Marketing Your Music – Success Strategies", "Personal Management in the Music Industry" and "Street Teams – Expand your Fan Base"

http://www.marketingyourmusic.net

 

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