Home | Free E-book | Personal Management | Street Teams | The Author | Contact | Articles | Português  

Branding in Music

Generating more income in a commercial world is a never ending battle. Nothing wrong with that until of course the bubble bursts, when there is no more room to expand.


One idea to generate income is placing advertising in your music.


Well known artists are already are doing this.

Madonna sang about the Mini Cooper (very popular car in the UK) in the song "I drive a Mini Cooper / And I'm feeling Super Duper".

Dizzee Rascal endorsed a pair of Air Force One sneakers by Nike in the music "Fix Up, Look Sharp".


Solid Crew hás na agreement with Adidas; Puma supports Wayne Wonder e Black Eyed Peas; and Virgin Mobile got together with British band Pay As You Go Crew.

Hip-Hop artist Damon Dash made a deal with William Grant & Sons, a alcoholic beverage company, to buy Armadale, a brand of vodka. His business partner rapper Jay-Z, promotes Armadale in his songs with his line of clothing Roc-A-Fella, which incidentally is modeled by Victoria Beckham, ex Spice Girl.



Steve Allen

Steve Allen is consultant and music producer.

Author of "Marketing Your Music – Success Strategies", "Personal Management in the Music Industry" and "Street Teams – Expand your Fan Base"



You may copy this article and post it in your site, without onus, as long as you keep the due credits for the author and source intact, with an active visible link, below the text to the url: http://www.marketingyourmusic.net

All Rights Reserved - Steve Allen 2006

Look what the readers of "Marketing Your Music Success Strategies"
are saying about the information contained in this e-book

"...I'm reading your first book Marketing Your Music - Success Strategies and I'm jaw dropped! The whole vision I had of myself and the world has radically changed..."

André Ireno
Natal - RN

"...Well worth it.... I thought it would be just like any other, but I can see that I was wrong. The tips are excellent. I already have a deal closed with a local radio station..."

Flademir de Vargas
Veranopolis - RS

"You're great! I've already taken courses about the topic and not one was so inclusive. Once again, congratulations."

Teresinha Theodoro
Santos - SP

Hi Steve, thanks for the models of contracts you sent. Thanks also for the kindness as always. Really you sent very useful contracts."

Flávio Lima
Maceió - AL


Other e-books by this author include:

Personal Management in the Music Industry

Street Teams - Grow Your Fan Base

Marketing Your Music - First Steps

Get your free copy of 

Marketing Your Music - First Steps


Artistopia Music