Shania Twain is Watching You!
is the hottest "Country Pop" artist of North
In spite of
her nationality (Canadian - not American),
the singer released the most successful
female solo album of all time, selling on
average 34 million copies throughout the
In a recent
interview on the tv program Larry King Live
(CNN) she told her secret of writing so many
hits, one after the other, even though she
had so little time to concentrate and
compose in an isolated place.
revolutionary, up until the woman said that
the songs need to have "groove". Talk about
"groove" is like saying that a car needs to
have an attractive colour to be a success in
Twain showed her intelligence when she said
that the words to her songs should always,
tell a good story about the day to day life
of people, which can be easily related to
It's at this
point that the singer kills her competition.
does research with the people she talks with
on a daily basis, working in her ideas in
the conversations and paying a great deal of
attention in their reactions. If the idea
receives a good reaction from her small
audience, she knows that she has the words
to another hit in her hands.
the market research strategy of immersion.
By doing this, she investigates the musical
consumer needs of her public, mingling with
it and absorbing its' thoughts and culture.
Of course, in
this case, she is limited to a small circle
of her closest fans, where she would have
the chance to leave unscathed, without torn
clothes or pieces of hair being torn out.
We all have
the same opportunity, in our day to day, and
many times we simply don't take advantage as
well as Shania does.
Always when we
enter into a good conversation, we look for
information and we offer information to our
listeners. We try to push our politic and
influence down our close friends and
colleagues throats and of course we are
influenced also by their attitudes.
stopped to think of the quantity of
information we receive from these people and
we avoid, at almost all costs, to consider
it relevant to our lives?
conversation with your friends could contain
the diamond which you need to change your
whole life around. Who knows for sure?
each philosophy that we don't pay much
attention to could hold the key to our
of this that success comes quicker to those
who know how to listen, more than to talk.
You can only learn listening. At least
Shania Twain believes in this route and
isn't complaining much of the millions that
she is earning each month!
something that makes a lot of sense in
marketing, be it for a successful singer,
for a company or for your career: it isn't
what you necessarily think is interesting
which earns success with your client, but
it's what your client thinks is interesting.
Can you see the sense?
Steve Allen is
consultant and music producer.
Author of "Marketing Your Music – Success
Strategies", "Personal Management in the
Music Industry" and "Street Teams – Expand
your Fan Base"
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